Speaking

Aja Frost speaking at INBOUND Innovation Arena

Aja Frost speaks to founders, executives, and growth leaders navigating the hardest part of scaling: what to do when the old playbooks stop working.

With nearly a decade of experience building HubSpot's growth engine, Aja brings an operator's perspective to topics like AI-driven discovery, audience-led acquisition, experimentation at scale, and sustainable growth systems. Her talks combine real-world examples, clear frameworks, and practical guidance teams can actually apply.

She's spoken on main stages across the U.S. and Europe, including HubSpot's flagship INBOUND conference and GROW Europe, and regularly works with leadership teams who want to understand what's changing in growth—and how to respond without chasing hype.

INBOUND (Main Stage)

AI Broke Your Marketing — Here's What You Do Now

With HubSpot CMO Kipp Bodnar

→ YouTube link

GROW Europe (Main Stage)

How to Show Up in ChatGPT: HubSpot's Winning AEO Playbook

→ YouTube link

Field Notes by HubSpot (Creator & Host)

A marketing video series breaking down what's working now—and why:

Aja is available for keynotes, panels, fireside chats, and private leadership sessions.

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