Aja is the co-founder of Platonic Love, a Substack-bestselling newsletter and media brand built from scratch in a category far outside B2B SaaS.
Together with co-founder Aliza Sir, she's grown Platonic Love into a well-loved, profitable brand with 39,000 followers, a highly engaged readership, and a distinct editorial voice—without paid acquisition or institutional backing. The newsletter publishes twice weekly and is known for blending cultural insight, personal storytelling, and sharp curation.
Platonic Love has been featured in Cup of Jo, The Washington Post, and other leading culture and lifestyle publications and has worked with flagship brands like Warby Parker, Studs, East Fork Pottery, and 831 Stories as well as celebrities like Allison Williams (Girls, Get Out) and Nobel Peace Prize winner Malala Yousafzai.
The brand has become a trusted destination in a new ecosystem—proving that the principles of durable growth travel, even when the audience, platform, and category change.
Platonic Love →