Content Strategy and SEO

I’ll help you improve your organic traffic by:

• Mapping your existing content to your products/services and finding the topic gaps you need to fill

• Identifying your content competitors (often different from your product competitors), analyzing their strategies, and figuring out how you can rank higher

• Crafting a holistic content strategy that helps move your prospective customers through each stage of the decision-making process

  • Incorporating content that’s designed to drive conversions, in addition to organic traffic—because what’s the point of pageviews if they don’t lead to revenue?

• Teaching you how to refresh evergreen pages, so you maximize your content’s traffic potential and can get off the “content creation” treadmill

• Helping you set up analytics and reporting processes

  • You’ll learn what to measure, how to measure it, and when

Want to learn how to do this work yourself? I offer a special package:

2-hour session on content gap identification and topic cluster framework

2 hour session on competitive analysis and keyword research

1 hour session on creating actionable reports for your content creators

1 45-minute follow-up session

Email support for 3 months

My services are a good fit for companies who have…

Dedicated content creation resources—whether that’s budget for freelancers or a full-time writer

Product-market fit and An understanding of their target audience