INBOUND 2019 Slides
This presentation walks you through the process of creating a Search Insights Report—all the way from mapping your services/product features to topics and identifying gaps to doing keyword research.
Search Insights Report Template
This template is like a keywords report combined with an editorial calendar. It lets you translate your SEO goals into layperson-friendly language any content creator will be able to understand and act on.
Access the template by filling out this quick form: